TCP- Mall Activation
Objective: Launch of the The Children’s place store in Mirdiff City Center, Dubai
What we did: An engaging & interactive mall activity complete with fashion show & press meet. Our friendly hostesses encouraged children to make their wishes at the ‘Wishing Wall’ which dished out impromptu giveaways for children like candies, toys & discount vouchers. The engaging MC conducted spot contests for children and their mom’s to participate and win instantly some amazing gift vouchers.
Result: increased footfall & sales in the store via the engaging activity in the mall.